Sensitive intimate skin needs sensitive care. which is why It's All Good is an intimate wash full of good stuff for the most intimate of areas. It's a gentle wash that is safe for pits. bits. and any other part of the body that needs some extra care. Free from unnecessary pH affecting formulas. hidden nasties. and abrasive scents. It's All Good is all natural. totally vegan. hypoallergenic goodness that moisturizes and cleanses to treat intimate skin with some foamy love.